In order to gain recognition to your brand and service, you must be a master at selling. We will break down a couple of key tips in order to take your service to market.
Things such as Instagram, Facebook, and Twitter are going to be good in order to acquire a following of people to sell to. The only problem with this is people do not want to follow social media pages only offering services, so let’s take a new approach.
I will shortly discuss four tactics to taking services to market:
Mutliple of these topics will have future blog posts related to them.
Utilizing your power base
This can be the scariest of all. Cold calls will guarantee that you get clients if you take the time to learn it. Focus on what you are selling an understand who you’re selling to. Find their needs and emphasize the benefits not the features.
How do I emphasize benefits:
Whether you’re selling to small business owners or home owners, when you give them a call take the time to understand what they’re looking for. You do not want to tell them about your product, but rather how it can help them. How do you do this? You ask questions! When learning how to sell to a cold market, you will understand there is one person in control of the conversation guiding the conversation to where it should go. This should be you guiding the buyer to the close. I will release in-depth cold calling tactics, but there are multiple Youtube videos to begin to walk you through selling to a cold market via phone, or in person.
2) Utilizing your power base
Your power base can be thought of as anyone you know.
If you know people who would enjoy or like the service that you are providing, then ask them! So often I’ve talked to people selling products and services, and they don’t even know if people they know would like their service. If you don’t have a single person in mind who could benefit from your service, then you need to find a new service to market and sell.
Sell to those you know. I know that this can be fearful for you don’t want to offend anyone. If you have read any of Grant Cardone’s book you should know that it is your duty and obligation to produce and sell. If you do not believe this then your business will fail due to lack of sales. Keep the drive of selling in mind. You have thousands of people in your reach that you can sell to, so just ask.
Yelp is one of the biggest advertisers for services. If you are selling home services or online services you HAVE to work on getting to the top of Yelp. If you’re not first on Yelp in your sector, you’re last. Let Yelp market for you.
Step 1: Create a page
Step 2: Run advertisements on yelp if you can afford them
Step 3: Ask clients to check you out on Yelp
4) Focus on Your Online Presence
If you do not have a website, you should get one. People don’t hear about you if you do not have a website. Your online presence is one of the biggest factors in determining your success. If you lack online presence you lack in sales and clients. You will want to learn how to get a quality website on your page and funnel people to it. This can be done through blogs, Reddit, and any other creative ways you can think of. Bring mass amounts of people to your page. If they do not convert then this will be a problem to address after having lots of people coming to your website. By having people clicking on your page, this will begin to move you up on google search.
Short blog post today relating back to creating an online business. I’m currently working on getting off of wordpress.com, because I now realize it sucks. It has been a difficult process. I look forward to my future of blogging and the successes in life. I hope you all follow along and take the steps in your life also.
Peace and Late!